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What is lenticular printing?

Undoubtedly, the first problem facing a lenticular printing project is precisely its name: Lenticular printing.

Very few people know it.

And those who do, don’t always know how to handle it.

It’s common to hear “Yes, those cards that move…” or “Yes, those posters that are in relief…”.

As you can see, anything goes to make yourself understood.

But in this blog we’re going to go further… And we’re going to enter the lenticular world without fear and with great enthusiasm.

Isn’t that the best way?

Let’s go!

What is lenticular printing?

Basically, it’s very simple:

Lenticular printing is a type of printing that allows —by means of software and a specific material— the flat representation of special visual effects (movement and depth).

Below I’ll explain this definition point by point:

1. Printing

It’s a type of printing, no more and no less. Therefore, by means of this printing, an image can be reproduced on a specific material.

2. Software

It’s done by means of software. This programme uses conventional images and processes them to create the desired visual effect.

3. Material

It’s applied on a specific material. This material has a surface with lenses that allows the visual effect to be displayed.

4. Effects

It represents visual effects such as movement and depth on a flat surface. The most commonly used effects are flip flop, motion, zoom, morphing and 3D.

And that’s it! It wasn’t that complicated… Right?

I hope you found this introduction to lenticular printing interesting.

If you have any questions, don’t hesitate to contact me.

Thank you!

Lenticular Partner - Isotipo - Lenticular Printing