What is the zoom effect?
It is a type of lenticular printing effect that represents the zooming in and out of a specific element.
It is ideal for imitating the zoom of a camera, highlighting a logo, a slogan, etc.
How should you prepare the file?
If you want to reproduce a zoom effect, you only need a PDF file with several images.
Remember that for the visual effect to be optimal, you should avoid sudden jumps between one image and another.
Specifically, the file must have the following characteristics:
> PDF file with all the images (I recommend using 6 images)
> 300 dpi resolution
> 2 mm bleed
> CMYK format
How can you improve the result?
Keep in mind the following recommendations if you want to achieve the best zoom effect:
> Use colourful images
These images work best because they blend well with each other. On the other hand, black and white images can make the zoom effect difficult.
> Use textured images
These images are the most suitable as they make it easier to transition from one to another. On the other hand, flat images can give rise to the so-called “ghosting effect”.
> Use similar images
These images allow for a smooth and fluid zoom effect. Ideally, you should use the same background in all the images and only modify the size of the element you want to highlight.
And that’s it!
I hope you find interesting this brief explanation of the zoom effect.
And if you have any questions, don’t hesitate to contact me.
Thank you!
